Marta Veinberga is a visual artist based in Riga, Latvia. In her paintings and three-dimensional works, she explores found and readymade materials, one of which – the supermarket prize stickers – being her signature technique. Although source material is often a starting impulse, each individual work develops as a conceptual network between the general idea or the theme, the material, visual language and sometimes the creative process itself. An interest in the physical environment as a reflection of human character in historical and social context is central to Veinberga's work.
Originally prize stickers are an advertising material, something one receives in supermarkets, fuel stations and convenience stores usually for every 5 - 10 euros spent. A collection of them attached to a card gives an opportunity to buy certain products with discounts. Though many people think that they already have too much stuff and just throw them out. Others collect them with no clear purpuse. For Marta Veinberga, these stickers serve as an upcycled painting material. It has turned out that there are many who find this particular use of prize-stickers most reasonable and donate their stickers for art.
Short film about Latvian artist Marta Veinberga
Duration: 5'35
Language: LV, with EN and DE subtitles
Year: 2020
Creative team: Aleksandrs Okonovs, Una Cekule, Krista Vāvere
Supported by the State Culture Capital Foundation of Latvia
In the film, Marta Veinbega tells about the ideas and methods behind her series of paintings from supermarket / gas station prize stickers. It also features an episode from the collaboration between her and fashion artists Laima Jurča while making the fashion collection "Collective Blanket".